Make Your Marketing Matter

Effective communication in an industrial marketplace starts with facts and relevant information. Without that, it’s just costly white noise that misses the mark at a critical moment when you’re in front of a good prospect. Getting their attention and making a connection comes down to clear messages that convey your value quickly while standing out from the rest.
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Reach decision makers

Your target audience has a critical eye and limited time to choose the products and services they need to remain competitive. Understanding buyer personas and selecting the right marketing mix will get you in front of the right individuals and increase the likelihood of incremental sales.

Provide useful information

Your prospects are looking for a way, or a better way, to make something. They need to save time, increase profitability, ensure quality and otherwise get the most out of their production to keep their customers happy. To help make that first connection, be sure you give them something valuable to seriously think about.

Clearly state your value

To keep your position as a preferred provider strong, or to help you move up the list, make sure to connect your unique values with customers who use or need solutions like yours. Use creative yet relatable messages and meaningful content to help their decision process.

Connect Your Solutions To The Market

As consultants to manufacturers and suppliers, we understand your need to sustain and grow business. We will collaborate with you to help you reach your full potential. Your market intelligence along with R&D fuel innovation and create opportunities for sales and marketing to:

  • Introduce new products

  • Run coordinated campaigns

  • Invigorate the brand

  • Support sales and channel partners

  • Make a strong showing in the market

  • Generate profit and grow market share

Make Your Mark

And, so that what we produce isn't just hyperbole (aka 'marketing fluff'), we maintain objectivity and use our many years of experience in manufacturing technology to produce materials that resonate with your kind of people. Settling in on who you are and what you offer to customers and prospects is an important decision, and one that needs to be reinforced at every opportunity. To help you get there, and stay there, demands excellent:
  • Strategy
  • Content
  • Creative

Our testimonials

  • Working with the imgroup team, I can depend not just good work, but the knowledge of technical and comprehensive topics (Industry 4.0) that have become increasingly important to us from a strategic standpoint. Being a part of the team, helped us to achieve some early on goals, bringing our technology to market. Jeff is easy to communicate with and flexible, which are great characteristics when working with an agency.

    Tayse PallaoroTech | SaaS | Growth Marketing

  • I have done business with imgroup for over 20 years. They served as our Marketing/Advertising firm and are very professional. Jeff's positive attitude is contagious, and he has a talent for working well with many types of people. He can make anyone feel at ease, from the President of a company, to the Receptionist. imgroup is a trustworthy, talented, conscientious marketing partner that would benefit any organization, and I highly recommend them.

    Lisa Ann SeidlMarketing Communications Professional

  • I’ve had the privilege of working with and knowing Jeff for 20+ years. He has been a steady presence in the ever-changing marketing/advertising manufacturing industry during this time, for both large and smaller accounts. Jeff has a very easy style that serves him well, while working with his accounts and vendors.

    Michael VohlandVP of Sales, Precision Metalforming Association

  • Over the last 10 years Jergens Inc., has utilized imgroup for marketing support. They have been instrumental in assisting Jergens in branding, content creation, public relations, media relations and website initiatives over the years. Jeff is extremely professional and thoughtful in his approach. He is sensitive to an organization’s culture and tailors his recommendations to align seamlessly.

    Mary DelaneyOperations Manager, Jergens Inc.

  • …imgroup has been very supportive while working with us on our print advertisements, tradeshow materials, photography and our company video. They bring a diverse group of talents that has been beneficial to us in reaching both our current customer base and contacting potential new customers.

    Edward DebrowskiSales Manager, Hydra-Lock Corp

  • I've had the pleasure of working with Jeff Forrest and the team at imgroup for over 12 years, collaborating on various marketing projects. Jeff's deep understanding of the tooling industry has been invaluable, consistently delivering marketing solutions that resonate with our audience. His attention to detail, creativity, and professionalism have made every project run smoothly.

    Joakim JohanssonHead of CRIBWISE, Sandvik

Client Work

Portfolio

See some samples of our past work.

CRIBWISE - Brand Launch & Market Penetration

CRIBWISE partnered with imgroup to create essential materials like brand guidelines, sales guides, and customer success videos to support their inventory management and shop floor logistics solutions.

Seco Tools – Marketing and Share Growth

For over 20 years, we partnered with Seco Tools to support their cutting tool initiatives through advertising, trade shows, digital marketing, and global product launch strategies, while evolving their U.S. brand.

HydraLock – Industry Segment Marketing

We supported HydraLock by creating content, advertising, and exhibitions to raise awareness of their advanced toolholding solutions for multiple industries.

Zagar – Modernized the Marketing Kit

imgroup revitalized Zagar's marketing and sales approach by updating advertisements, collateral, website, and trade show materials to reflect their long-standing expertise in multi-spindle and dedicated machine solutions.

Jergens – Knowledge & Capability Awareness

Jergens partners with imgroup to ensure consistent brand positioning and promote new products through advertising, publicity, exhibitions, and digital initiatives.

CADDIS Systems –Web Presence & Efficiency

CADDIS Systems developed a robust solution for machine and process monitoring. imgroup enhanced their web presence and supported initiatives like publicity, email marketing, webinars, and event participation.

Dormer Pramet – New Product Campaigns

Dormer Pramet, a cutting tool manufacturer, regularly launches new product campaigns. imgroup supports these efforts through content development.

Sandvik – Promoting Partnerships and Value

Sandvik, a renowned leader in manufacturing, turned to imgroup to promote their emerging Lighthouse Factories program, leveraging imgroup's expertise.
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Packages

Whether you're looking to try out a creative partner, or evaluate an agency before starting a new relationship, consider one of our packages and see how you like the results. Could be a one-off or the start of something significant.
1,470 $

Digital Audit & Strategy

Marketing Mix Evaluation
Tech Stack Audit
SEO & Keyword Research
Campaign Strategy
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1,260 $

Brand Tune-Up

Brand Discovery
Design Standards
Brand Refresh
Voicing Refresh
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1,050 $

Sales Collateral Evaluation

Advertisements (Print & Digital)
Flyers
Brochures
Catalogs
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About Us

A Manufacturing Technology Agency

imgroup is a strategic and creative agency for clients within manufacturing technology seeking to further establish their businesses in the market. We provide targeted content and creative for client products and services that supports business growth and greater brand awareness. imgroup was founded in 2004 to be a responsive marketing partner and uses a lean business model to be highly efficient.

A Process That Works

Getting started or restarted works best with a good plan. We follow fundamental steps to be thoughtful of the outcome, to make the most out of the investment, and to ensure accuracy and timeliness.

Research the market (potential)

Involve key stakeholders

Determine marketing KPI’s and objectives

Establish the time schedule and budget

Decide on the marketing mix

Create and deliver

Implement and measure

Sustain

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Trusted services

Over the years we have added value to clients marketing initiatives in numerous ways. Here are our current top four contributions.

Content Development

95 %

Digital Marketing

90 %

Design & Branding

80 %

Trade show & PR

85 %

Our Team

Sue Crego

Design & Production

Sue is a machine when it comes to layout, design, pre-press and production management. She is also a master of quality control, catching tiny mistakes (that the rest of us make) before client review.

Shawn McFadden

Digital Marketing

Shawn is a digital marketing strategist with over a decade of experience in areas including paid media, SEO, content development, website optimization, marketing automation, social media and more.

Jeff Forrest

Strategy & Content

Jeff is a marketer going back to pre-internet days who enjoys client's businesses and technologies as much as the business of providing sales and marketing support. His focus is on strategy, content development, and project management.

Contact

Where to start - at the beginning, or somewhere in the middle. You may have a legacy in the market, in which case we can assist by picking up at that point in a seamless manner to support your company's good will. If you're a start-up, or considering a new venture, we'll work with you to be sure you put your best foot forward.

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